Then today I came across this Seth Godin quote on Scoutie Girl's blog (fab blog btw!)
"If you’re managing a project, figure out what the scarce resource is (it’s not usually money). Climbing Everest? It’s warmth and weight you care about, not how much the sleeping bag costs. Scarcity creates value." And that got me thinking about what is the scarce resource I am offering through my work. This is what I came up with.
I like colour and I like clean, tidy lines and geometric shapes and I love texture and natural materials. From this starting point, I look at the way women dress today, especially as life gets fuller and busier. I think they need something easy to throw on with classic, quality basics that expresses something about them. I know I do. Something that pleases them and tells others that this is an interesting and vibrant woman at first glance. And I hope that is what I have created - fun, interesting and easy to wear pieces.
